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Well, that’s up to you. You can use your domain value to:
Our many years of experience, and the world’s largest database of domain sales aid our experts in determining your domain’s precise market value. The result: A meaningful, scientifically backed domain appraisal within 5 business days – a perfect starting point for price negotiations.
Our experts will determine the monetary market value for every single domain in your portfolio and the total value of the portfolio in dollars – quickly and reliably. Benefit from Sedo’s vast experience and the world’s largest database of domain transactions.
Prices on request. Please use the following link to inquire about a portfolio appraisal. Select “Brokerage” for the Area and “Portfolio Appraisals” for the Topic.
The absolute highest quality domains in existence. They command the highest prices due to their short, common word domains that have a high-demand in the market. These are names that businesses and investors strive to acquire, but are extremely rare, making up just 0.5% of the domain market.
Domain valuation is a combination of both art and science. In many cases, domain names have specific and measurable data or attributes on which to base a valuation. Examples would include amount of traffic a domain gets, is it a popular word and correctly spelled, is it on the .com TLD or another less valuable TLD, etc. This is the science part.
However, beauty is in the eye of the beholder and in many cases a domain is worth what someone is willing to pay for it. The classic example is name domains. I might not pay $10 for [yourname].com but I bet you would pay a lot of money to get your exact match .com name domain that you could use as an email account, as a homepage for your personal website, or for other purpose.
There are countless examples like this. Any scientific algorithm will break down at the margin, with margins being examples like name domains, premium generic domains, trademark domains, number domains, etc. This is where the art comes in.
Traffic is the easier one. Traffic comes from type-ins (direct input into a browser URL), links/bookmarks, and search. Assuming you can estimate how much each unique visitor is worth (based on how you monetize the traffic) you can then come up with a simple formula which calculates the amount of revenue or value you get from the domain’s inherent web traffic each year (to learn more about web analytics, read Wikipedia’s article here. The current market might place a 3-5 year multiple on that ‘revenue’, similar to how companies are often valued at 1-2x Sales, or 5-7x cashflow.
Here are some things you look at when you are trying to estimate the value of a generic domain: uniqueness, length, word count, singular or plural, any dashes or numbers, TLD, industry vertical or keyword value, correctly spelled, substitute words, possible uses, etc. etc. This is where experience and industry knowledge often trumps data.
If you do not have the experience or knowledge, there are brokers and companies available to assist you. Luckily there is another useful data set relevant to generic domain valuation: comparable domain sales. If you can locate the records of other domain sales of similar type (industry vertical and matching
