Get Your Domains Appraised Now!

You’ve got your domain value.
Now what?

Well, that’s up to you. You can use your domain value to:

Buy a domain

Get any domain appraised — even if you don’t own it. And if you’re interested in buying one,

Find a domain

Renew your domain. Treat your domain like an investment and hang on to it to see if the value goes..

Renew domain

Protect your domain. Don’t risk losing your valuable domain. With Full Domain Privacy ..

Buy a domain

Sell your domain. Maybe you're not longer using a domain. Now that you know what it’s worth, list it..

Tiers Explained

Tier 1®
Ultra Premium
Top 0.5% ($30k+)
Tier 2®
Super Premium
Top 1% ($10k-$29k)
Tier 3®
High-Value Premium
Top 5% ($2.5k-$9k)
Tier 4®
Top 14% ($500-$2.4k)

Appraisals for individual domains

Do you want to buy or sell a domain, but are not sure of its value?  Our scientifically backed domain appraisal will identify a domain’s value quickly and inexpensively.

Our many years of experience, and the world’s largest database of domain sales aid our experts in determining your domain’s precise market value. The result: A meaningful, scientifically backed domain appraisal within 5 business days – a perfect starting point for price negotiations.

  • Scientifically backed appraisal: Domain analysis based on 10 factors, such as search engine suitability, advertising effectiveness, selling or buying prospects
  • Includes market indicators: List of comparable domain names and previously achieved selling prices
  • Appraisal is sent via email within 5 business days

Appraisal of a domain portfolio

Our Domain Portfolio Appraisal is the right choice when an appraisal for more than 50 names is needed – e.g. as a starting point for price negotiations.

Our experts will determine the monetary market value for every single domain in your portfolio and the total value of the portfolio in dollars – quickly and reliably. Benefit from Sedo’s vast experience and the world’s largest database of domain transactions.

  • A valuation for every single domain and for the entire domain portfolio as a whole
  • Scientifically backed method: Domain analysis based on 10 factors such as search engine suitability, advertising effectiveness, selling or buying prospects
  • Appraisal is sent via email within 10 days of receipt of payment

Prices on request. Please use the following link to inquire about a portfolio appraisal. Select “Brokerage” for the Area and “Portfolio Appraisals” for the Topic.

Ultra Premium

The absolute highest quality domains in existence.  They command the highest prices due to their short, common word domains that have a high-demand in the market.  These are names that businesses and investors strive to acquire, but are extremely rare, making up just 0.5% of the domain market.

Domain valuation is a combination of both art and science. In many cases, domain names have specific and measurable data or attributes on which to base a valuation. Examples would include amount of traffic a domain gets, is it a popular word and correctly spelled, is it on the .com TLD or another less valuable TLD, etc. This is the science part.

However, beauty is in the eye of the beholder and in many cases a domain is worth what someone is willing to pay for it. The classic example is name domains. I might not pay $10 for [yourname].com but I bet you would pay a lot of money to get your exact match .com name domain that you could use as an email account, as a homepage for your personal website, or for other purpose.

So how much is it really worth? How do you write an algorithm to take that into account?

There are countless examples like this. Any scientific algorithm will break down at the margin, with margins being examples like name domains, premium generic domains, trademark domains, number domains, etc. This is where the art comes in.

The value of a domain name is the sum of its generic value and the value of its traffic.

Traffic is the easier one. Traffic comes from type-ins (direct input into a browser URL), links/bookmarks, and search. Assuming you can estimate how much each unique visitor is worth (based on how you monetize the traffic) you can then come up with a simple formula which calculates the amount of revenue or value you get from the domain’s inherent web traffic each year (to learn more about web analytics, read Wikipedia’s article here. The current market might place a 3-5 year multiple on that ‘revenue’, similar to how companies are often valued at 1-2x Sales, or 5-7x cashflow.

Generic value is a more complex animal.

Here are some things you look at when you are trying to estimate the value of a generic domain: uniqueness, length, word count, singular or plural, any dashes or numbers, TLD, industry vertical or keyword value, correctly spelled, substitute words, possible uses, etc. etc. This is where experience and industry knowledge often trumps data.

In addition, you can use this list as a reference of what appraisers might take into account:

  • Top-level domain—the most valuable domains are .com domains.
  • Meaning—domain names referring to popular subjects are worth more than those referring to niche subjects, e.g. moviesvs. entomology.
  • Suitability for commercialization—if the domain name is relevant to specific specific service or product keywords, it will be more attractive for commercial development purposes.
  • Memorability—relative from person to person, but this also ties in with length.
  • Number of words—domains that comprise fewer words generally have a larger market.
  • Number of searches—performed for the domain name or its component words in recent history can indicate its value for search engine optimization.
  • Length—shorter names are more convenient for users, being faster to type and less prone to typing errors.
  • Pronounceability—a domain whose proper spelling is clear when spoken is generally more valuable than one which is ambiguous.
  • Added numbers—usually lower estimation (e.g., would be rated as less valuable than
  • Typographical errors or misspellings—Domain names resembling other domains except for a typographical error can be valued by those seeking to use them for advertising or competitive activities, but can also run afoul of local trademark laws. (e.g. flickr is an example of a purposeful typo).
  • Age—a long-established domain tends to be more valuable.
  • Singular and plural domains—may differ in their pricing (e.g. would be valued more than since people are much more likely to search for ‘books’).
  • Recent traffic—how much inherent web traffic the domain name generates each year (see section above).
  • Selling price of previous similar domains—can suggest the current market value of a domain name.

If you do not have the experience or knowledge, there are brokers and companies available to assist you. Luckily there is another useful data set relevant to generic domain valuation: comparable domain sales. If you can locate the records of other domain sales of similar type (industry vertical and matching